ELEMENTS OF A POWERFUL
MARKETING ENGINE

CNZ’s facilities strategy would start with what exists, and where privately financing public improvements are possible. Exhibits, conferences and all other activites will take place in chronically vacant space (which is near 30% in area). In keeping with the economic development objective, all food and beverage facilities would be provided by existing bodegas, restaurants and bars. All transportation needs would be provided by a mix of what exists, and the new network of Local Hubs (needed with or without any major event).

1. Outdoor Spaces
2. Indoor Spaces
3. Pedestrianized Streets
4. A Network of Urban Hubs
5. Metaverse
6. The App Connects Everything
7. A Portfolio of Events

1. Outdoor Spaces

Will come alive with corporate-sponsored exhibits, local food vendors, and cultural performances, transforming pedestrianized streets into vibrant hubs that connect all exhibits and showrooms.

EXAMPLES OF OUTDOOR SPACES
Street Parking Sheds — Modeled after NYC's Open Restaurant Program, Carbon Zero City proposes to implement shed-style structures for adaptable street parking, enhancing functionality and aesthetics of vehicle spaces. Regulations would be tight.
Taxpayer Parking Lots — These lots generate parking revenue to help offset property taxes. Key locations include Gotham Parking on Gold Street and Icon Parking near Cliff Street, among others. Use of these spaces as exhibits could become permanent.
Alleyways and Narrow Streets — These underutilized spaces in FiDi can be revitalized for unique uses. Historical sites include William Colgate's original soap shop on Dutch Street, with others like Liberty Place and Theater Alley.
Under the FDR — This area, stretching from Whitehall Terminal to Brooklyn Bridge, is suitable for temporary structures and public amenities as part of the Lower Manhattan Coastal Resiliency project, enhancing flood protection and public space.
Public Spaces (some interior) — Historical public spaces in FiDi could be venues for privately funded installations. Noteworthy locations include Golden Hill Plaza, site of the first battle of the American Revolutionary War, and Louise Nevelson Plaza.
Privately Owned Public Spaces (POPS) — These are spaces like plazas and arcades offered by developers for zoning advantages. They are publicly accessible but privately maintained. Notable POPS include locations at 59 Maiden Lane and 15 Cliff Street.

2. Indoor Spaces

FiDi has the highest office vacancy levels in Manhattan. Carbon Zero is proposing to use this space for permanent exhibits attracting tourists, and versatile showrooms, attracting tourists and business, government, and academic visitors.

EXAMPLE OF FACILITIES
Large Facilities — Winter Garden (Brookfield), Oculus (Westfield), Pier 17 (Hughes Corporation), Fulton Center (Westfield), the American Stock Exchange building (in redevelopment) could host temporary exhibits to drive retail demand.
Educational Facilities — Carbon Zero City could upgraded to support sustainable practices like solar panels and urban agriculture. Collaborations could include Pace University, Peck Slip High School, Millennium High School and the High School of Economics and Finance.
Vacant Retail Space — Concentrations of vacant retail are found on Fulton Street and Nassau Street. Community District 1 (Lower Manhattan) also has the highest highest retail vacancy rates at 22% (Department of Small Business Services).
Vacant Office Space — 11.6 million sf of vacant office space in the proposed Carbon Zero district. In comparison, this is more than the 2.8 million sf of total space in the Empire State Building.
high vacancy rates

AVAILABLE OFFICE SPACE — 12 million square feet of available office space — equivalent to four Empire State Buildings. Source: Cushman Wakefield, Q4 2023. 

Urban Agriculture Exhibit

Agriculture Exhibit — Enables year-round growth using AI, hydroponics, and artificial lighting, reducing transportation costs and fostering local labor.

Carbon Capture Technology Exhibit

Carbon Exhibit — Products and processes that convert CO2 emissions into valuable materials for construction and manufacturing.

Water Management Technology Exhibit

Water Exhibit — Highlighting innovative water management and purification technologies for urban environments. Focuses on rain collection and grey water recycling.

3. Pedestrianized Zone

FiDi is largely a collection of streets, most with little vehicular traffic. Using Make Way for Lower Manhattan as template, Inventropolis is proposing to selectively pedestrianize certain streets. In addition to quality of life improvements, pedestrianization (with Urban Hubs) will add significant investment value andn cashflow for building owners.

pedestrianization

Pedestrianization has created financial value worldwide.

VALUE CREATED BY PEDESTRIANIZATION
Increased Foot Traffic — More pedestrians lead to higher customer visits to local businesses.
Boost in Sales — Shops and restaurants see increased sales due to the inviting walking environment.
Rise in Property Values — Pedestrian-friendly areas often see an increase in property values.
Attractiveness to Investors — A pleasant, car-free area attracts new businesses and investments.
Improved Quality of Life — Reducing traffic enhances the living and working environment, aiding in talent retention and attraction.
Tourism Boost — A pedestrian-friendly area enhances tourists' experience, increasing their spending.
full pedestrianized

John Street near Broadway — Fulton Center with extensive transit is up and to the left.

new street

William Street — Chase bank is to the left, the New York Federal Reserve is ahead and to the left.

4. A Network of Urban Hubs

NYC has networks of police departments, fire departments, schools and other entities. But NYC has other public needs not being adequately addressed. To enable pedestrianization, overall operations and improve local quality of life, Carbon Zero City is proposing a network of Urban Hubs to deal with basics like the movement of people, packages, and garbage.

Urban Hub Diagram
POSSIBLE COMPONENTS
Micro Mobility — Comprehensive services including bike retail, rentals, recovery, and repairs, plus cargo bike rentals and secure parking solutions.
Micro Cargo — Tackles challenges like excess waste, increased package demand, and food insecurities; utilizes waterways for transit.
Micro Waste Stations — Innovative waste management solutions complement NYC's infrastructure, allowing micro cargo vehicles to perform dual roles in delivery and waste removal.
Public Toilets — Addresses the scarcity of public restrooms in NYC, benefiting tourists, delivery workers, and the homeless. 

5. Metaverse 24/7

In the metaverse, buyers and sellers from around the world can convene around the clock. This 24/7 accessibility significantly benefits sellers by providing prolonged exposure and enhancing global brand visibility. Additionally, sponsors of Carbon Zero City will achieve unprecedented reach and deepen customer engagement through this dynamic and interactive environment.

metaverse

6. An App Connects Everything

A dynamic digital hub, connecting users to the web, metaverse, exhibits, and sponsors via QR codes and DOOH. The app will be the operational framework for Carbon Zero City serves as a monetization tool during micro world fairs and continuous operations.

The App
ADVANTAGES
Extended value for users — Solves problems like reporting lost objects and offers discounts.
Customer stickiness — Enables retention-encouraging push notifications to keep users engaged.
Offline availability — The app can function offline and sync data when connected.
Scalability — The app can scale up to meet the demands of a world’s fair.
Maximized engagement — Customized content based on age, nationality, and interests enhances user engagement.
Extended customer support — A multilingual chatbot can provide customer assistance.
Cashless transactions — In partnership with a bank, the app enables seamless online and offline purchases.
Multilingual capabilities — The app can be automatically translated into any language.

7. Portfolio of Events Designed to Encourge Sales and Deployment   

Inventropolis has already begin to test a portfolio of events to develop solutions to climate crisis. Events also are tool to attract cities and companies across the globe to the Inventropolis initiative. 

portfolio of events
TYPES OF EVENTS
Catalysts (including Roundtables) — Action-oriented events (25 to 50 people) targeting specific industries that are the building blocks of a carbon-neutral economy.
Competitions — Aim at addressing specific challenges such as excess waste, increased package demand, insufficient bike infrastructure, food insecurities, and the move to utilize waterways for transit, among others.
World’s Fair and other major promotional events — Targeting large audiences, potential powerful economic drivers. These events encourage and promote a carbon-zero future.

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