1. Carbon Zero Industries
2. Virtual Technologies
3. Tourism
4. Architectural/Engineering


1.1 Transportation Industry
1.2 Building Industry
1.3 Power Industry
1.4 Water Industry
1.5 Consumer Industry
1.6 Agriculture Industry
1.7 Oil and Gas Industry
1.8 Hydrogen Industry
1.9 Waste Industry
1.10 Industrials Industry
1.11 Carbon Industry

The industry analysis begins with a combination of the UN's sustainability goals as it provides a global foundation, and McKinsey's projections.

mckinsey industries

1.1 Transportation

One of the largest contributors to global greenhouse gas emissions, accounting for about 14% of the world's emissions. Transforming this sector is essential for achieving climate targets and creating a sustainable future. The global transportation industry, valued at trillions of dollars, encompasses various segments including automobiles, public transit, bikes, ferries, and smart traffic management systems, each playing a vital role in reducing emissions. Transportation industry segments: Electri•cation • Micromobility • Infrastructure for electric vehicles • Sustainable aviation

  • Automobiles
  • Public Transit
  • Bikes and Non-Motorized Transport
  • Ferries and Maritime Transport
  • Smart Traffic Management Systems
Tesla — Pioneers in electric vehicles (EVs) and renewable energy storage solutions, Tesla is reducing CO2 emissions and promoting energy independence from fossil fuels.
Uber — Invests in sustainable urban mobility with electric and autonomous vehicles, aiming to lower urban emissions and enhance efficient transportation.
BYD — Specializes in electric buses and vehicles, significantly reducing urban transit emissions and offering robust alternatives.
Volvo — Committed to producing only electric vehicles by 2030, Volvo is reducing emissions and designing vehicles to withstand new climate norms.
Arrival — Focuses on electric transport solutions like buses and vans designed for urban environments, contributing to CO2 reduction.
Rivian — Designs electric trucks and SUVs suited for both urban and off-road environments, supporting CO2 reduction. Other notable companies include Fernhay, EAV, and Civilized Cycles.

1.2. Buildings Showcase

Building innovation is crucial for addressing the climate crisis as buildings account for significant urban energy use and emissions. Achieving carbon neutrality involves energy-efficient designs, smart technologies, and integrating renewable energy sources. The global green building materials market was valued at $238 billion in 2019.

  • Energy-Efficient Design
  • Smart Building Technologies
  • Renewable Energy Integration
  • Sustainable Materials
  • Energy Management Systems
  • Retrofit Solutions
  • Sustainable design and engineering
  • High effficency equipment
  • Building operations

Johnson Controls — Provides building automation and efficiency solutions to reduce energy consumption and improve building performance.
Siemens — Offers smart building technologies and infrastructure solutions, focusing on energy efficiency and sustainability.
Lennar Corporation — Engages in sustainable housing development, incorporating energy-efficient designs and materials.
Schneider Electric — Specializes in energy management and automation solutions aimed at enhancing sustainability in buildings and industrial processes.
Honeywell — Develops technologies for energy efficiency and sustainable building solutions, including smart thermostats and HVAC systems.
NextEra Energy — A leader in renewable energy generation, focusing on wind and solar power to reduce reliance on fossil fuels.

1.3 Power Showcase

The transition to renewable energy sources like wind, solar, and hydroelectric power is essential for reducing carbon emissions in the power sector. Innovations in energy storage, smart grids, and distributed energy resources are critical for integrating renewable energy into the grid and ensuring a reliable, sustainable energy supply.

  • Renewable Power Generation
  • Grid Modernization/Efficiency
  • Flexibility, Storage
  • Power Systems and Analytics
  • Decomissioning, Thermal Conversion
NextEra Energy — Engages in renewable energy generation, including wind and solar power, to reduce carbon emissions.
Enel Group — Focuses on renewable energy and smart grids to enhance the sustainability of the power sector.
GE Renewable Energy — Provides wind, solar, and hydro energy solutions to support the transition to renewable energy.
Vestas — Manufactures wind turbines and provides renewable energy solutions to support the transition to a low-carbon economy.
First Solar — Offers solar energy solutions, including the manufacturing of solar panels and development of solar power plants.
Orsted — Focuses on offshore wind energy development and providing renewable energy solutions.

1.4 Water Showcase

Water innovation is crucial for preparing NYC for the climate crisis. Enhancing energy efficiency in water and wastewater systems through advanced treatment, rainwater harvesting, and recycling can significantly reduce the carbon footprint. Implementing smart water management systems is essential to optimize use and minimize energy consumption. Water industry segments:

  • Advanced Treatment
  • Rainwater Harvesting
  • Water Recycling
  • Smart Water Systems
  • Desalination
  • Leak Detection

Xylem Inc. — Provides water technology and innovative solutions for water and wastewater management to enhance sustainability.
Veolia — Specializes in water management and recycling services to promote efficient water use and reduce environmental impact.
Pentair — Develops sustainable water treatment and management systems to improve water efficiency.
GE Water & Process Technologies — Offers water treatment solutions and services to optimize water use and improve efficiency.
Suez Water Technologies & Solutions — Provides sustainable water management solutions to address water scarcity and improve water quality.
Kurita Water Industries — Specializes in water treatment and environmental solutions to promote sustainable water use.

1.5 Consumer Showcase

Consumer product evolution is a crucial part of the strategy to combat the climate crisis in cities like NYC. As urban populations grow, the demand for consumer goods increases, making it essential to adopt sustainable practices and innovate products that minimize environmental impact. Here are key areas where consumer product evolution can contribute:

  • Energy-Efficient Appliances
  • Sustainable Materials
  • Zero-Waste Packaging
  • Refillable and Reusable Products
  • Smart Home Technology
  • Local and Sustainable Food Products
  • Sustainable fashion
Patagonia — Uses recycled materials in their clothing to reduce resource consumption and environmental impact.
Philips — Develops energy-efficient appliances, including LED lighting, to reduce household energy consumption.
Nest (Google) — Provides smart thermostats and home automation systems to optimize energy use and enhance efficiency.
Lush — Offers zero-waste packaging solutions and sustainably sourced ingredients in their personal care products.
Hydro Flask — Produces refillable water bottles to reduce single-use plastic waste.
Blueland — Creates refillable household cleaning products to minimize plastic waste and reduce environmental impact.
Loop — Provides a platform for zero-waste packaging and product reuse, promoting a circular economy.

1.6 Agriculture Showcase

NYC and cities need to create agricultural solutions to ensure food security amid climate risks and supply disruptions. Relying heavily on distant food sources makes cities vulnerable to droughts, extreme weather, and supply chain disruptions. Urban farming can significantly reduce food miles, providing fresh produce locally and decreasing transportation emissions. Techniques like vertical farming, hydroponics, and rooftop gardens maximize space and resource efficiency, contributing to sustainable urban development. By integrating agriculture into urban settings, cities can enhance local food security, support the local economy, and create resilient food systems capable of withstanding future climate challenges.

  • Vertical Farming
  • Hydroponics
  • Aquaponics
  • Rooftop Gardens
  • Community Gardens
  • Indoor Farming
Bayer Crop Science — Develops sustainable agriculture and crop protection solutions to enhance food security and reduce environmental impact.
John Deere — Provides precision agriculture technology to improve farming efficiency and sustainability.
Syngenta — Focuses on sustainable farming practices and crop solutions to promote agricultural sustainability.
CNH Industrial — Offers agricultural equipment and solutions to improve farming efficiency and reduce environmental impact.
Corteva Agriscience — Specializes in agricultural innovations to promote sustainable farming and improve crop yields.
AGCO Corporation — Develops agricultural equipment and technologies to enhance farming productivity and sustainability.
BrightFarms — Uses hydroponic farming techniques to produce fresh, local produce with minimal environmental impact.
Gotham Greens — Operates rooftop greenhouses to provide locally grown produce, reducing food miles and promoting sustainability.
Beyond Meat — Develops plant-based food products to reduce the environmental impact of meat production and consumption.

1.7 Oil & Gas, Fuels

Transitioning the fossil fuel industry towards sustainability through investments in renewable energy, carbon offset initiatives, and research in carbon capture and storage (CCS) technologies.

Shell — Investing in renewable energy and carbon offset initiatives to reduce carbon emissions and promote sustainability.
BP — Transitioning to low-carbon energy sources and investing in renewable energy projects to reduce environmental impact.
ExxonMobil — Engages in research and development of carbon capture and storage technologies to mitigate carbon emissions.
Chevron — Investing in renewable energy and developing carbon capture and storage solutions to reduce carbon footprint.
TotalEnergies — Focuses on renewable energy projects and carbon offset initiatives to promote sustainability in the energy sector.
Eni — Committed to transitioning to renewable energy and developing carbon capture technologies to reduce carbon emissions.

1.8 Hydrogen

The hydrogen industry is pivotal in the fight against climate change, offering a clean, versatile solution to decarbonize hard-to-electrify sectors. By producing green hydrogen through renewable energy sources, we can significantly reduce emissions in transportation, industry, and power generation. Hydrogen fuel cells provide emission-free energy for vehicles, while its use in industrial processes and heating systems cuts down on fossil fuel reliance.

Additionally, hydrogen's ability to store excess renewable energy enhances grid stability and supports a reliable clean energy supply. Adopting hydrogen technologies accelerates the transition to a low-carbon economy, addressing critical climate targets. With its potential to revolutionize energy storage, transportation, and industrial applications, hydrogen stands as a key player in creating a sustainable, resilient, and carbon-neutral future.

The hydrogen industry is poised for tremendous growth, with the global hydrogen market expected to reach $201.8 billion by 2025. Investments in hydrogen production, infrastructure, and applications are rapidly increasing, driven by both private sector initiatives and government policies aimed at achieving climate targets. Major economies are committing to hydrogen strategies, with substantial funding dedicated to research, development, and deployment. This growth is set to create new jobs, stimulate economic development, and position hydrogen as a cornerstone of the future clean energy landscape. 

Plug Power — Develops hydrogen fuel cell solutions for transportation and industrial uses, promoting the adoption of clean hydrogen energy.
Ballard Power Systems — Specializes in hydrogen fuel cells for buses, trucks, and other heavy-duty vehicles, contributing to the reduction of carbon emissions in transportation.
Air Liquide — Engages in hydrogen production, storage, and distribution to support the growth of the hydrogen economy and promote clean energy solutions.
Linde — Provides hydrogen production and distribution solutions to support the transition to a hydrogen-based energy system.
ITM Power — Develops electrolyzers for hydrogen production using renewable energy sources, promoting the use of green hydrogen.
Nikola Corporation — Designs hydrogen fuel cell trucks and infrastructure to support the adoption of hydrogen-powered transportation.

1.9 Waste

Transitioning to zero-waste models through advanced recycling technologies, waste-to-energy plants, and sustainable materials management can significantly reduce urban emissions. Methane capture from organic waste for use as a renewable energy source is another effective strategy.

  • Advanced Recycling Technologies
  • Waste-to-Energy Plants
  • Sustainable Materials Management
  • Methane Capture
  • Composting
  • E-Waste Management
  • Enablers of materials reuse
  • Industrial and mature materials processing
  • Materials processing innovation
Waste Management — Provides comprehensive waste management services and recycling solutions to promote sustainability and reduce landfill use.
Republic Services — Offers recycling and waste disposal solutions to minimize environmental impact and promote a circular economy.
Covanta — Specializes in waste-to-energy solutions, converting waste into renewable energy and reducing landfill use.
Suez — Provides waste management and recycling services to support the transition to a circular economy and reduce environmental impact.
Veolia — Offers comprehensive waste management solutions, including recycling and waste-to-energy services, to promote sustainability.
Biffa — Provides waste management and recycling services to reduce environmental impact and promote a circular economy.

1.10 Industrials

Reducing emissions in the industrial sector through energy efficiency, cleaner production processes, and the adoption of renewable energy. Carbon capture, utilization, and storage (CCUS) technologies also play a critical role in mitigating industrial emissions. Sub-segments:

  • Steel
  • Aluminum
  • Cement
  • Mining
  • Chemical
3M — Develops sustainable products and manufacturing processes to reduce environmental impact and promote sustainability.
Honeywell — Provides energy efficiency and smart building solutions to enhance industrial sustainability.
Schneider Electric — Specializes in energy management and automation solutions to improve industrial efficiency and sustainability.
General Electric — Engages in the development of cleaner production processes and renewable energy technologies to reduce industrial emissions.
ABB — Offers automation and electrification solutions to improve industrial energy efficiency and reduce emissions.
Siemens — Provides industrial automation and digitalization solutions to enhance efficiency and sustainability in the industrial sector.

1.11 Carbon

Carbon innovation is crucial for NYC and cities globally to combat climate change and achieve carbon neutrality. Urban areas are significant contributors to global CO2 emissions due to high population density and extensive industrial and transportation activities. Advancements in direct air capture (DAC) and carbon utilization technologies provide effective solutions for removing CO2 from the atmosphere. By implementing these technologies, cities can directly reduce their carbon footprint, improving air quality and public health. 

Market Size: The carbon capture, utilization, and storage (CCUS) market is rapidly growing, with an estimated value expected to reach $15 billion by 2027. This growth is driven by increasing regulatory pressure, technological advancements, and the urgent need to mitigate climate change impacts.

  • Direct Air Capture (DAC)
  • Carbon Utilization
  • Natural Carbon Sinks
CarbonCure Technologies — Reduces carbon emissions in concrete production by incorporating CO2 into the manufacturing process.
Climeworks — Specializes in direct air capture technology to remove CO2 from the atmosphere and contribute to carbon neutrality.
Schneider Electric — Provides energy management and sustainability services to enhance carbon efficiency and reduce emissions.
Carbon Clean Solutions — Develops carbon capture technologies to reduce industrial CO2 emissions and promote sustainability.
Global Thermostat — Specializes in direct air capture technologies to remove CO2 from the atmosphere and support climate change mitigation.
Carbon Engineering — Focuses on developing direct air capture and carbon utilization technologies to reduce atmospheric CO2 levels.


2.1 Transportation Industry
2.2 Building Industry

2.1 Artificial Intelligence

AI offers cities a powerful tool for planning and managing urban environments more efficiently, particularly in sustainability efforts. By leveraging AI, cities can optimize energy usage, improve traffic flow, reduce waste, and enhance public services, leading to a lower carbon footprint and better quality of life. For AI companies, participating in the Carbon Zero City project presents a unique opportunity to showcase their technologies' impact on sustainability and urban efficiency. It's a chance to lead in innovation, demonstrate corporate social responsibility, and potentially influence future urban planning and policies globally.

IBM — Integrates AI for urban energy and disaster management.
Google DeepMind — Advances in AI enhance city energy efficiency and demand forecasting.
Microsoft — AI for Earth supports sustainable urban resource management.
Sidewalk Labs (Alphabet) — Uses AI to improve urban infrastructure and mobility.
Palantir Technologies — Aids complex urban planning and climate adaptation with data integration.

2.2 Metaverse

The metaverse is revolutionizing urban planning by enabling real-time simulation of climate impacts, enhancing cities' preparedness without the usual constraints. It significantly cuts CO2 emissions by replacing physical travel with virtual interactions, reducing both direct emissions and overall environmental impact. Furthermore, the metaverse acts as a vibrant stage for showcasing sustainable innovations through virtual trade shows and interactive demos, effectively engaging a global audience. This positions the metaverse as a critical tool in the global fight against climate change, promoting widespread adoption of sustainable practices and technologies.

Meta — Pioneers virtual spaces reducing travel and emissions.
Microsoft — Uses mixed reality for urban planning and training.
NVIDIA — Omniverse aids architects in sustainable design simulation.
Unity Technologies — Provides 3D development platforms for urban simulation.
Epic Games — Creates detailed simulations for disaster management and urban planning.


Tourism Companies

Transforming FiDi into effectively a neighborhood trade mart focused on climate change solutions can significantly boost the local tourism industry. The trade mart function as well as related events, would draw a global audience, increasing demand for accommodations, dining, and transportation. Retail sectors would benefit from heightened foot traffic, especially eco-conscious shops, enhancing NYC's reputation as a sustainable travel destination. Moreover, such events would stimulate local businesses, from event planning to tech services, creating job opportunities and encouraging sustainable urban tourism practices.

According to the Downtown Alliance, as of Q4 2023, there  are 43 hotels with 8,498 room. One additional one is under construction, and 4 more planned. 

Marriott International — Benefits from increased bookings and promotes sustainability.
Hilton Worldwide — Enjoys higher demand and showcases eco-friendly practices.
Airbnb — Attracts those seeking unique and sustainable lodging.
Delta Airlines — Capitalizes on travel demands and emphasizes its green initiatives.
TUI Group — Offers eco-conscious travel packages to event attendees.
Expedia Group — Sees a rise in bookings and promotes green travel solutions.
Hyatt Hotels Corporation — Fills rooms and hosts sustainability-focused events.


Architectural and Engineering Firms

Architectural and Engineering (AE) firms have significant opportunities to deploy urban climate-related technologies, particularly in the realm of flooding defenses. As cities face increasing threats from climate change, such as rising sea levels, more intense and frequent storms, and higher incidences of flooding, there is a growing demand for innovative solutions to protect urban environments. Here are some key areas where AE firms can focus their efforts:

  • Flood Barriers and Sea Walls
  • Green Infrastructure
  • Urban Planning and Resilience
  • Smart Flood Management Systems
  • Enhanced Drainage Systems
  • Public Private Partnerships
  • Community Engagement and Education
  • Retrofiting Existing Infrastructure
  • Climate Data and Modeling
Arup — A global design and engineering firm known for its sustainable and innovative solutions in urban planning, infrastructure, and buildings.
AECOM — A multinational engineering firm that provides design, consulting, construction, and management services for infrastructure projects.
Jacobs Engineering Group — A global professional services firm offering a full spectrum of services including consulting, technical, scientific, and project delivery.
Stantec — An international professional services company in the design and consulting industry, focusing on sustainable solutions and community development.
WSP Global — A Canadian-based engineering professional services firm providing technical expertise and strategic advice to clients in various sectors.
HDR — An architectural, engineering, and consulting firm specializing in environmental, energy, and infrastructure projects.
Perkins and Will — An interdisciplinary, research-based architecture and design firm known for its commitment to sustainability and innovation.
Gensler — A global architecture, design, and planning firm with a focus on creating sustainable and resilient urban environments.
Thornton Tomasetti — An engineering design and consulting firm specializing in building structure analysis, design, and failure investigation.
Skidmore, Owings & Merrill (SOM) — An American architectural, urban planning, and engineering firm known for its influential design and commitment to sustainable development.
Foster + Partners — A British architectural firm known for its high-tech architecture and environmentally responsible designs.
HOK — A global design, architecture, engineering, and planning firm committed to sustainable and innovative solutions.
Atkins — A British multinational engineering, design, planning, architectural design, project management, and consulting services company.
Van Oord — A Dutch contracting company that specializes in dredging, land reclamation, and offshore wind construction.
Royal HaskoningDHV — An independent, international engineering consultancy providing services in aviation, buildings, energy, industry, infrastructure, maritime, mining, rural and urban development, and water.



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