A ROBUST REVENUE STRATEGY

Carbon Zero's revenue strategy is crafted to secure sustainable funding, aligning capital expenditure (Capex) and operating expenditure (Opex) timelines with its broader mission to transform the Financial District into a model carbon-neutral zone. This approach underpins all strategic objectives, ensuring a solid financial foundation. Potential revenue streams include:

Program Sponsorships
Exhibit Sponsorships
Naming Rights
OOH/DOOH
The App
Attendence Fees (Excluded)
Contributions

PROGRAM SPONSORS

Program Sponsors

Carbon Zero is attracting program sponsors for the overall initiative of transforming FiDi into a Carbon Zero City, and also specific large events like a World's Fair. Program sponsorship funds specific events within a larger event, like workshops or performances at a World's Fair. It aligns a company's brand with relevant themes, offering targeted exposure and direct audience engagement. For instance, a tech company might sponsor innovation workshops to connect with tech enthusiasts. This approach provides focused brand visibility and measurable impacts through attendee feedback.

Olympic Sponsors. The Olympics are a magnet for top-tier corporate sponsors. Coca-Cola has been a stalwart sponsor, consistently leveraging the games to enhance its global brand presence. Toyota ensures smooth logistics with its vehicle and mobility solutions. Samsung brings cutting-edge technology and youth engagement initiatives to the forefront. Atos guarantees robust digital infrastructure, while Deloitte supports various initiatives, enhancing the overall Olympic mission (source: IOC, International Affairs).

FIFA World Cup Sponsors. The FIFA World Cup features sponsorship from some of the world's most iconic brands. Adidas supplies official match balls and essential equipment. Coca-Cola leverages its global reach to promote the event. Qatar Airways played a pivotal role in logistics and promotion for the 2022 World Cup. Visa ensures smooth transactions with its payment systems, and Hyundai/Kia Motors provides essential transportation services (sources: FIFA, International Affairs).

World's Fairs (Expos) Sponsors. World's Fairs, or Expos, are grand showcases of innovation and cultural exchange, supported by global companies. Siemens sponsored Expo 2020 in Dubai, offering advanced technology and infrastructural support. PepsiCo frequently participates, promoting products and sustainability initiatives. SAP enhances the digital experience of these events. General Electric (GE) provides technological and logistical expertise, and Cisco ensures seamless networking and communication solutions (source: Expo 2020 Dubai, International Affairs).

VALUE TO SPONSORS
Global Exposure — Showcase products and innovations to a diverse international audience, boosting brand recognition and market presence.
Brand Association — Enhance reputation by aligning with the themes of progress, technology, and international cooperation.
Corporate Social Responsibility (CSR) — Demonstrate commitment to social responsibility, sustainability, and global development, strengthening stakeholder relationships.
Product Demonstration — Interactive exhibits allow potential customers to experience products firsthand, increasing engagement and understanding.
Competitive Advantage — Stand out in a crowded market by being associated with a high-profile event, showcasing innovation and forward-thinking.
Media Coverage — Gain visibility through global media attention, including news reports, feature stories, and social media buzz.
Cultural Engagement — Engage with diverse cultures and markets, aiding global expansion and tailoring offerings to different audiences.
Additional Benefits — Targeted marketing, enhanced customer experience, exclusive insights, innovation showcase, community engagement, networking opportunities.
VALUE TO INVENTROPOLIS
Funding — Brings in needed capital up front and ongoing.
Primary Revenue Streams — Sponsors pay directly to secure marketing and branding rights, which can be structured as one-time or ongoing payments.
Secondary Revenue Streams — Integrating sponsors into the event allows for new revenue opportunities such as branded merchandise, VIP experiences, or interactive displays, enhancing the event experience and generating additional income.
Global Awareness — Raise worldwide brand awareness through international exposure and global campaigns, leveraging the diverse audience of World's Fairs to promote sustainability and innovative solutions.
In-Kind Contributions — Sponsors may provide goods, services, or technology that reduce operational costs, effectively subsidizing project expenses.
Enhanced Exposure and Attendance — Effective sponsorships increase the event’s visibility, attracting larger crowds, which boosts ticket sales and on-site purchases, increasing the value of future sponsorship deals.
Long-Term Partnerships — Successful sponsorships can lead to ongoing relationships and enhanced brand prestige, securing sustained funding and attracting further collaborations and higher-quality attendees.
Additional Benefits — Increased visibility, strategic alliances, community goodwill.

Revenues from direct payments by sponsors form a vital source for events and projects, where sponsors pay fixed sums for marketing and branding rights. These payments are either one-time fees for single or rare events or ongoing for recurrent projects. Additionally, sponsorships are structured into tiered packages, enhancing flexibility and options for sponsorship engagement.

EXHIBIT SPONSORS

Exhibit Sponsors

Exhibit sponsorship involves funding and branding a specific exhibit at a major event like a World's Fair. This can include interactive displays, product demonstrations, or themed pavilions. The primary value is creating immersive brand experiences, engaging visitors with the sponsor's products in a tangible way, leading to stronger brand recall and loyalty. Unlike time-bound program sponsorships, exhibit sponsorships offer continuous visibility and deeper engagement throughout the event.

VALUE TO SPONSORS
Global Exposure — Showcase products and innovations to a diverse international audience, boosting brand recognition and market presence.
Brand Association — Enhance reputation by aligning with the themes of progress, technology, and international cooperation.
Corporate Social Responsibility (CSR) — Demonstrate commitment to social responsibility, sustainability, and global development, strengthening stakeholder relationships.
Product Demonstration — Interactive exhibits allow potential customers to experience products firsthand, increasing engagement and understanding.
Competitive Advantage — Stand out in a crowded market by being associated with a high-profile event, showcasing innovation and forward-thinking.
Media Coverage — Gain visibility through global media attention, including news reports, feature stories, and social media buzz.
Cultural Engagement — Engage with diverse cultures and markets, aiding global expansion and tailoring offerings to different audiences.
Additional Benefits — Targeted marketing, enhanced customer experience, exclusive insights, innovation showcase, community engagement, networking opportunities.
VALUE TO CARBON ZERO CITY
Global Awareness — Raise worldwide brand awareness through international exposure and global campaigns, leveraging the diverse audience of World's Fairs to promote sustainability and innovative solutions.
Direct Payments — Secure marketing and branding rights through one-time or ongoing payments, providing essential financial support.
In-Kind Contributions — Offer goods, services, or technology to reduce operational costs and enhance event infrastructure.
Enhanced Exposure and Attendance — Increase event visibility, attract larger crowds, and boost ticket sales and on-site purchases.
Secondary Revenue Streams — Create additional revenue opportunities through branded merchandise, VIP experiences, and interactive displays.
Long-Term Partnerships — Build ongoing relationships and enhanced brand prestige, securing sustained funding and further collaborations.
Funding — Provide upfront and ongoing capital necessary for event success.
CORPORATE EXHIBITS IN NYC
General Motors (1939 New York World's Fair) — Featured the Futurama exhibit, showcasing an imagined future with automated driving and expansive highways.
Westinghouse Electric (1939 New York World's Fair) — Presented Elektro the Moto-Man, a robot that could walk, talk, and perform simple tasks, captivating audiences with its futuristic abilities.
AT&T (1939 New York World's Fair) — Demonstrated the Voder, a machine that could simulate human speech, showcasing advancements in telecommunications technology.
Ford Motor Company (1939 New York World's Fair) — Displayed a working assembly line and the latest automobile models, emphasizing innovations in automotive manufacturing.
IBM (1939 New York World's Fair) — Showcased electric typewriters, punched card systems, and early computing technology, highlighting the future of office automation.
Coca-Cola (1939 New York World's Fair) — Featured a refreshing oasis with its soda fountains, promoting the beverage as a symbol of American culture and refreshment.
Ford Motor Company (1964 New York World's Fair) — Introduced the Mustang, a major highlight that captivated fair-goers and automotive enthusiasts alike.
Additional Exhibits — IBM (1964), Bell System (1964), Sinclair Oil Corporation (1964), Pepsi-Cola Company (1964), Otis Elevator Company (1851).
CORPORATE EXHIBITS ELSEWHERE
Philips (Brussels, 1958) — The Philips Pavilion showcased innovative lighting and audio technology, featuring an avant-garde design by Le Corbusier and a multimedia installation called the Poème Électronique.
IBM (Montreal, 1967) — IBM's pavilion focused on the future of computing and technology, featuring interactive exhibits and demonstrations of computer systems and data processing.
Bell Telephone (Montreal, 1967) — This exhibit showcased the latest advancements in telecommunications, including automated dialing systems and satellite communications.
Mitsubishi (Osaka, 1970) — Mitsubishi's pavilion highlighted its contributions to industrial and technological advancements, showcasing innovations in energy, transportation, and manufacturing.
Toyota (Osaka, 1970) — Toyota showcased its latest automotive technologies and vehicle designs, emphasizing fuel efficiency and the future of personal transportation.
Fujitsu (Seville, 1992) — Fujitsu's pavilion featured advancements in computing and telecommunications, including early internet technologies and multimedia systems.
Volkswagen (Hanover, 2000) — VW's pavilion highlighted advancements in automotive design and technology, including concept cars and environmentally friendly vehicle technologies.
Additional Exhibits — SAP (2000), Cisco (2010), Enel (2015), Coca-Cola (2015), Samsung (2015), Siemens (2020).
Revenues will be generated from the sale of temporary and long term naming rights. Assets include exhibits, common areas including streets, and the Urban Hubs.

NAMING RIGHT SPONSORS

The Most Committed Level of Sponsorship

Its where a company secures the naming rights for a major venue or event within the World's Fair, such as a pavilion, theater, or even the entire event area. This type of sponsorship provides unparalleled brand visibility and prestige. The value added includes not only extensive brand exposure but also the association of the sponsor's name with a prominent and lasting element of the World's Fair. Unlike program and exhibit sponsorships, naming rights sponsorship offers long-term branding opportunities and a significant status symbol, enhancing the sponsor's image as a key player with carbon zero and a major supporter of global initiatives.

NAMING RIGHTS EXAMPLES
Barclays Station (Brooklyn) — Paid $6.5 million annually for 20 years for naming rights of the subway station at Barclays Center.
AT&T (Dallas) — Agreed to pay $17 million per year over 20 years for naming rights of the light rail station at AT&T Stadium, home of the Dallas Cowboys.
NRG Energy (Philadelphia) — Sponsored a Philadelphia SEPTA (subway) station for $5.3 million over five years.
Santander Cycles (London) — Santander took over the sponsorship of London's bike-share scheme in 2015. The deal was worth £43.75 million (approximately $56 million) for seven years.
Mercedes-Benz Stadium (Atlanta) — Mercedes-Benz acquired the naming rights to the Atlanta Falcons' stadium in a deal reportedly worth $324 million over 27 years, announced in 2015.
Citibike (NYC) — Citibank agreed to pay $41 million for a five-year Citibike sponsorship starting in 2013, with an additional $70.5 million extension until 2024, totaling over $111 million.
VALUE FOR SPONSORS
Global Reach — Addressing major global challenges, Carbon Zero offers naming rights as a powerful platform for diverse industrial players, positioning them in a key role within a globally influential city.
Innovative Exposure — Securing naming rights in Carbon Zero City offers sponsors unparalleled visibility. The city serves as a global blueprint for sustainable urban planning, further enhanced by a potential urban world's fair, making this a prime opportunity for leading discussions on the climate crisis.
Long-Term Branding — Naming rights ensure sustained visibility as Carbon Zero City becomes a reference model worldwide. This positions the sponsor at the forefront of responsible and innovative urban development.
Targeted Audience Reach — Carbon Zero City not only appeals broadly but specifically attracts demographics keen on technology, sustainability, and urban innovation, allowing sponsors to effectively target and engage with influential groups.
Enhanced Corporate Image and CSR — Associating with Carbon Zero City enhances a sponsor's image as a proactive environmental leader, boosting CSR credentials and fostering trust among eco-conscious consumers and stakeholders.
Community and Cultural Engagement — Sponsors can engage directly with local communities through naming rights in pedestrianized areas and common spaces, enhancing local relations and addressing pressing urban and environmental issues.
Naming rights sponsorships generate revenue through substantial upfront fees, annual payments, and in-kind contributions such as products and services, which reduce operational costs. Additionally, collaborative promotional activities between the sponsor and event organizers enhance visibility, driving higher ticket sales and vendor participation. Sponsors also invest in improving the visitor experience with enhanced facilities and branded areas, attracting more attendees and increasing overall spending at the event. This multifaceted approach ensures a steady revenue stream and contributes significantly to the financial success and sustainability of the event.

OOH/DOOH ADVERTISING

Leverage the Streetscape 

Transform urban assets into dynamic advertising powerhouses with Carbon Zero City's Out-of-Home (OOH) and Digital Out-of-Home (DOOH) strategies. By turning cityscapes into vibrant branding platforms—utilizing streets, buildings, transport, and exhibits—each ad incorporates cutting-edge Virtual Reality (VR) and Augmented Reality (AR) technologies, with Quick Response (QR) codes linking seamlessly to a dedicated app, enhancing visibility and driving revenue.

VALUE TO THE ADVERTISING COMPANIES
High Visibility — OOH and DOOH ads in high-traffic areas reach a large and diverse audience.
Brand Awareness — Large, eye-catching OOH/DOOH displays build brand awareness and recall.
Targeted Advertising — Strategic placement in specific locations targets key demographics or consumer segments.
Flexibility and Dynamism — DOOH ads offer real-time updates and dynamic content.
Impactful Creativity — OOH/DOOH ads provide a creative canvas for compelling storytelling and experiences.
Complementing Digital Campaigns — Enhances online and digital campaigns for an integrated marketing approach.
Uninterrupted Exposure — Immune to ad blockers and digital ad fatigue, ensuring consistent audience exposure.
Additional Benefits — Geographic reach, longer impressions, non-intrusive nature.
ADDED BENEFITS OF DOOH OVER OOH
Flexibility — DOOH ads can be quickly changed in response to real-time events like weather or traffic, ensuring maximum contextual relevance.
Interactivity — Consumers can engage directly with DOOH ads using touchscreens for more information and interaction.
Dynamic Content — Incorporates dynamic elements like videos, animations, and live social media feeds to capture attention.
Measurability — Offers accurate measurement of impressions, engagement, and KPIs, enabling better tracking and analysis.
Cost-effectiveness — More cost-effective over time, with updates and changes made without expensive reprinting or installation fees.
Additional Benefits — Enhanced creativity, data-driven insights.
Graph showing revenue models

Cost per thousands of views (CPM) — OOH and DOOH are cost-effective ways for companies to advertise. Invent City has a neighborhood OOH/DOOH strategy taking OOH/DOOH to a new level. Source: Solomon Partners, March 2022.

Revenues will be generated primarily from advertising — similar to conventional OOH/DOOH. Additional revenues will, in some instances, come from links via a QR code, enhancing digital integration and consumer engagement.

THE APP

Linking All Things 

This app connects cityscape assets, neighborhood establishments, and events across FiDi and other Carbon Zero locations worldwide.

THREE CORE FUNCTIONS

OOH/DOOH Integration — Offers augmented reality experiences and immediate product information. Users can scan ads to access interactive content, promotional deals, or more detailed product descriptions, enhanced by AI for personalized interactions.

Neighborhood App — Connects users to local establishments with real-time updates on promotions, reviews, and available services. AI enhances community engagement by suggesting personalized local events, news, and features.

Event App — Acts as a comprehensive guide for attendees, featuring AI-driven content such as schedules, maps, speaker bios, and session descriptions. It includes interactive elements like live polls and Q∓A sessions and facilitates networking through AI-matching based on similar interests.

App Diagram
ADVANTAGE OF THE APP
Extended Value for Users — Solve issues like reporting lost objects and accessing exclusive discounts through AI-driven support.
Customer Stickiness — Utilize AI-driven push notifications to foster user retention and engagement.
Offline Availability — Functions offline and syncs data when connected, ensuring seamless experience.
Scalability — Scales to meet the demands of global events like a world’s fair.
Maximized Engagement — AI customizes content based on user demographics like age, nationality, and interests.
Extended Customer Support — Offers multilingual AI chatbot support to assist users in multiple languages.
Cashless Transactions — Facilitates seamless online and offline purchases in partnership with banks.
Multilingual Capabilities — Automatically translates content into any language, powered by AI.
Market Reach Expansion — Leverages contextual messaging, influencers, and user-generated content to expand market reach.
Use After a Major Event — Continues as a go-to resource for the FiDi neighborhood and beyond.

Revenues will be generated from commissions with local merchants, sponsorships, advertising, and supplemental fees. AI enhances revenue generation by optimizing ad placements and personalizing user experiences to increase conversions and user retention.

THE WEB
AND THE
METAVERSE

Expands Market 

The metaverse is central to Invent City's strategy, providing a global 24/7 platform for exhibitors and sponsors to showcase and sell their offerings. It enhances promotional tactics with immersive journeys through the Financial District's past and future, highlighting urban and environmental solutions. This virtual complement to FiDi's physical realm redefines engagement, turning interactions into continuous revenue streams and aiming to attract 50 million annual visitors, amplifying its global impact on the climate crisis.

meta-fidi
TECHNICAL OVERVIEW

The metaverse is a virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual spaces. It's a collective virtual space where users interact through digital avatars. The metaverse blends augmented reality (AR), virtual reality (VR), and blockchain to create immersive, interactive environments where users can work, play, and socialize. It represents an evolution of the internet, offering a more integrated and dynamic user experience. 

Metaverse Advantage
BUSINESS BENEFITS
Global Model Influence — Operating within the metaverse enhanced by AI, companies showcase their technologies and solutions on a platform that exemplifies sustainable urban development globally, demonstrating impactful solutions for cities worldwide.
Urgency and Innovation in Response to Climate Crisis — AI accelerates the deployment of innovative solutions within the metaverse, providing a space to prototype, iterate, and display urban solutions rapidly in response to the worsening climate crisis.
Enhanced Global Reach and Accessibility — The metaverse, powered by AI, transcends geographic and physical limitations, enabling global access and widespread adoption of sustainable practices across various urban contexts.
Data-Driven Insights for Urban Solutions — AI leverages data from the metaverse to provide detailed insights on user interactions, enhancing the refinement and effectiveness of urban solutions.
Cost Efficiency and Sustainable Operations — Virtual operations in the metaverse reduce the need for physical resources, align with sustainability goals, and reduce operational costs, essential during environmental and economic challenges.
Showcasing Commitment to Sustainability — Participation in a sustainability-focused virtual world, driven by AI, strengthens a company’s CSR profile and reinforces its image as a responsible business leader.
Creative and Dynamic Branding — AI enhances branding within the metaverse by enabling dynamic, memorable marketing campaigns like virtual launches and interactive experiences that captivate users and extend brand reach.
Metaverse centric revenue streams will be from Sponsorships for dynamic, branded virtual experiences, Exhibit Fees for global product showcases, Product Placement for brand integration into the virtual cityscape, and Special Tours that offer immersive educational experiences on sustainable technologies and urban innovations, each generating revenue through user engagement.

REVENUES FROM DONATIONS

Source of Upfront Capital 

Invent City garners strong support from NYC's community, including residents, business professionals, and urban and climate change advocates. Includes Go-Fund-Me.

Support our mission at Invent City to revitalize our urban environment into a sustainable, community-centric space, setting a global example. Our GoFundMe campaign funds will boost green spaces, infrastructure, and public art, improving life citywide. Your donation is an investment in our collective future, helping realize our vision for a legacy that enriches our community for generations. Join us in crafting a city of pride.

2012 OLYMPICS CONTRIBUTORS (Estimated)
$500,000+: Doctoroff Family Foundation, JPMorgan Chase, Merrill Lynch, The Rudin Family, and others.
$300,000+: American Express, Continental Airlines, Goldman Sachs, KeySpan, Loews Corporation, Morgan Stanley, New York Life Foundation, The New York Times, and more.
$100,000+: Accenture, Bloomberg, Citigroup, American Capital Access, Andersen, AXA Foundation, Cendant, Credit Suisse First Boston, Daily News, Debevoise & Plimpton, Deloitte & Touche, Digital Pulp, Dover Corporation, Ernst & Young, Glenwood Management, S.L. Green Real Estate, The Hearst Corporation, HSBC Bank USA, International Paper, KPMG, Lehman Brothers, Max Capital Management, Nasdaq, New York Post, North Fork Bank, Paul Weiss, Pfizer, SwissRe, Thomson Corporation, TIAA-CREF, Tishman Speyer, TMP Worldwide, Toys "R" Us, UBS, Verizon Communications, and many more.

MORE INFORMATION

Sign Up for Biweekly Newsletter

Sign up for a biweekly newsletter (on Mondays). Topics will include key issues in NYC, and specific industries.